Do you want solar power with that new roof? The world’s largest roofing company thinks an awful lot of homeowners will answer yes to that question.
Standard Industry has launched GAF Energy aimed at driving adoption of rooftop solar throughout the U.S. According to Fast Company:
Standard Industries, the largest roofing company in the world just launched a new startup called GAF Energy that aims to drive adoption of rooftop solar. By targeting roofing customers of Standard Industries U.S. subsidiary GAF, the company believes that it can move faster than other solar installation companies.
“The scale of the roofing industry is an order of magnitude greater than the solar industry,” says Martin DeBono, president of GAF Energy. “GAF Energy can now give those customers a simple option: a roof or a solar roof.”
Customer acquisition is a challenge for other solar installers: Around 5 million homes are re-roofed in the U.S. each year, DeBono says, but fewer than 300,000 get solar power. By offering solar as a standard option when getting a new roof, that could change. The company will sell PV panels that are engineered to install like skylights, so they become a seamless part of the roof, avoiding the risk of leaks that DeBono says are possible if solar panels are attached to a roof on separate racks. (The design looks more like solar panels than Tesla’s solar shingles, but has a similarly low profile.) Installing at the same time as the rest of the roof helps keep costs low.
GAF is among the partners David Bange works with to bring the best possible experience to customers. South Florida roofing contractor, David Bange Roofing is a full service roofing company with generations of industry experience. We specialize in both residential and commercial roofing, providing expert repairs and installations of top of the line roofing products.