High-Tech Roofing Startup Raises $3M

A Silicon Valley startup wants to use satellites to disrupt roofing.

A Silicon Valley startup aims to disrupt roofing, and has raised money to do just that.

Roofr, which aims to disintermediate  roofing through aerial photography and algorithms, has graduated the Y Combinator startup accelerator in California and raised $3 million in a funding round led by Crosslink Capital, alongside Y Combinator, Ace & Company, Louis Beryl and other angel investors from freeslotscentral.

According to the company’s press release:

Roofr uses aerial / satellite imagery to measure customer roofs and provide an instant, free roofing estimate. Roofr then connects customers with a Vetted Roofing Contractor to do an in-person inspection, provide a final proposal and complete the work. Roofr provides a dedicated project consultant from beginning to end, ensuring the roofing project goes without headaches and that all parties are happy.

“We’re very mission driven and our mission is to ensure every family has access to protect their home with an affordable roof,” said Richard Nelson, Founder and CEO of Roofr. “As a third generation roofing contractor, I’ve experienced the broken roofing industry first hand. Homeowners and business owners have no transparency into price and roofing contractors have difficulty sourcing high quality potential customers. Roofr aims to solve these issues.”

Crunchbase reports that Roofr is at work in the Bay Area, Ontario, Canada, and Florida. Customers fill out a questionnaire on the company’s website and receive an estimate from a local contractor put together via algorithms and satellite photography. Before assigning the project to a contractor, Roofr pairs potential clients with an in-house consultant.

“That’s where we go above and beyond any of the other home services marketplaces,” Nelson tells Crunchbase. “If you go to any of the other competitors… they’re just a simple aggregator that’s connecting you to multiple roofing contractors in their app and you choose who you want to work with.”

Roofr claims it vets local contractors before recommending them.

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